They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. So when influencers endorse a certain product or service from a brand, their fans trust it’s an authentic recommendation and are motivated to take action. They consider themselves a completely neutral influencer agency. They know that these influencers will understand the market. Looking for an Agency to Run the Best Influencer Campaign? They worked with influencers in a campaign that included product seeding, user-generated content, branded content and live music activations. You can work with micro-influencers even on a shoestring budget and still expect them to deliver the planned results. You can also view all patio transformations by checking out Home Depot’s Pinterest board. This involved working with six London-based Chromo-Influencers. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. The Chromo-Influencers delivered DRÂRE a return of investment of 920%. through “likes” or comments). While working with and managing 20-30 micro-influencers on a marketing campaign might be a lot of work for any company, the payoff is worth it for engaging content that achieves wide reach. We know Sigma’s program from the very beginning. ... hello@findyourinfluencer.co.uk. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. When you work with an influencer agency you know that your efforts will not be wasted. Their services include talent liaison, fee negotiations and content tracking. Subscribe to our newsletter and get social media resources send to your inbox. There are a surprisingly large number of influencer agencies in the UK. Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. Thanks to the collective involvement of these bloggers, Ginny’s campaign had enormous fan participation that continued even after the challenge was over. One of which is identifying what level of influence is best. Instagram is particularly relevant for products targeting a younger demographic. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. Better Engagement While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? When an influencer agrees to take part, Goat sets up the campaign. They have a network of 9,500 influencers in 46 countries across more than thirty industries. Tots100 is part of a network of influencer communities that have over 15,000 members, including bloggers, Instagrammers and YouTubers covering parenting, food, lifestyle and more. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Brands need help with creating and establishing these authentic consumer connections, and that’s where micro-influencers come in. Micro-influencers have all the best elements; higher engagement rates and specific niche audiences who are connected to them. The Micro-Influencers Power List: 12 People You Should Be Following by Emma Spedding There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. More and more brands today are seeing the benefits of influencer marketing, and as a result, are jumping in to activate influencer marketing campaigns of their own. To give you a better idea of what brands are using micro-influencers successfully and how you can better leverage them, we’ve curated a list of six brand campaigns below. Micro-influencers can encourage those lasting brand-consumer relationships by promoting engagement, attraction, and trust, the three … They believe these to be the top 3% of influencers who achieve four times greater sales than the remaining 97% of influencers. Influencers are seen as the authority in their particular niche due to their deep-knowledge of their topic area. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. As a result, Chris developed Social Work with Rohan Midha, as a way to match genuine influencers up with brands looking for influencer promotion. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. It grew out of London’s Urban Nerds crew who promoted quality underground parties. They base their selections of influencers for client campaigns on data gathered from their CRM system. If you work with an international agency there is always the risk that their influencers aren’t influential in your target UK market. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. Micro-influencers prove that brands need not partner with influencers who have large followings. Find Your Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3 3EB. Jessica has a passion for influencer marketing and building brand advocates. Enter the Micro-Influencer. Small brands realize that partnering with micro-influencers is the best way to increase brand awareness and boost sales without spending a fortune on marketing. These featured artists like Big Narstie, Angel, Skepta and Cadet. No matter the size of your brand, cost always comes into play when choosing which influencer you want to work … The bloggers then shared sneak peeks during a week-long blog hop in buildup of the full recipes revealed on the company blog. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. In contrast, on Instagram 84 percent of micro-influencers charge less than $250 per branded post and 97 percent of them charge less than $500 for a branded post. These include sports, lifestyle, gaming, entertainment, fashion, beauty, food and tech. The agency’s founders, Matt Thorne and Phil Kemish, met while working on GRM Daily – the UK's largest urban entertainment platform. Now to the top YouTube influencers in the UK. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. As one of the top micro-influencers, she also does good with her Instagram, promoting her work with MADD to her more than 25,000 followers. Although they are London based, Socially Powerful is happy to take clients worldwide. About Us. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. @lesleymarie1213 With an impressive engagement rate of 17.21% Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette. Landing brand partnerships are great ways for influencers and creators to monetize their influence. 13 bloggers accepted the invitations and got to experience the brand firsthand with touring the headquarters and warehouse, as well as participating in a professional photo shoot where stylists put together wardrobes for each blogger to model, such as the example below: In addition to profiling their Tastemakers on the company blog, Stitch Fix shared their photo shoot images throughout the year to re-engage with fans. People on Instagram with 5,000 … Socially Powerful works to connect brands with leading social influencers in a range of verticals. These will have the best experience of meeting client needs. While there is no official definition or number of followers that makes someone a micro-influencer, they tend to have a following of 1,000– 100,000. The aim was to raise the overall DRÂRE Clothing brand awareness among young people aged 16-25 in London. Autotrader; BLACK+DECKER; … Social Wage is a UK influencer agency that works with social influencers to provide them with promotional tasks for brands. As we’ve seen there are a lot of benefits with using micro-influencers. They are a young team, whose founders are still aged only 30, 28 and 22. But before we jump into the ways you can use micro-influencers to gain more customers, you need to understand how to locate these people. If you check out Shutterfly’s Instagram, you’ll see the brand reposts content posted by these micro-influencers, such as the one below: Thanks to the unique gifts these bloggers created and shared, fans got to experience the brand on a more intimate level, which served to humanize the brand. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. They find talent that drives sales. The company grew out of co-founder, Chris Wilson’s, work with football influencers on his football-related Twitter accounts. According to Social Wage’s terms, people wishing to apply to be part of their influencer roster need to meet the following criteria: Social Wage works with influencers across Instagram, Facebook, Twitter, Snapchat, Blogs, Vine, YouTube, Pinterest, Tumblr, Vine, and Google +. Kairos aims to create authentic, memorable campaigns powered by insight, data, and creative. This gave them the opportunity to further find youth stars and promote their cultural influence. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. There are roughly two types of influencers–macro and micro. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. As said by Lindsay Bell, “the fewer the followers, the more real the engagement is, and the more valuable that audience becomes to a brand.”. Socially Powerful makes recommendations to brands about who they believe will be the most suitable influencers for a particular campaign. How We Work with Micro Influencers . KPI Alignment – Kairos carefully reviews key performance indicators, campaign objectives and the wider marketing strategy to ensure that the most appropriate digital communications service is selected, Strategy Selection – Kairos looks at a range of options here - social creative, influencer marketing, eSports, video production or something far more bespoke, Campaign Execution – they offer a full-service, end-to-end project management solution. This was the world's first tech-driven A&R tool. It now uses it to identify emerging influencers in virtually every imaginable field. Socially Powerful provides a full array of analytics to help businesses gauge the success of their influencer campaigns. It grew out of a desire to find the next big music act. Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. They talk in pounds and pence and remember to put the “u” in colour. Another big plus that I briefly mentioned is that compared to bigger influencers, micro-influencers are cheaper. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. Often times, you can see influencers working with them who have less than 10K followers. Give her a shout on Twitter @jsedmond. They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx. Using key data they narrow down potential influencers to the most relevant. Obviously, they try to match brands with influencers in the same niche. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. Kairos Media is an award-winning creative Influencer Marketing agency. They tell you for each potential influencer: When a brand asks Goat to set up an influencer campaign for them, Goat begins by pinpointing the client's online community. Earning brands attention through content, social media and influencer marketing. London-based Goat Agency is happy to provide campaigns worldwide. I’ve made the mistake of accepting too many sponsored posts at once and, despite them being brands I genuinely loved, it was overwhelming and felt like I wasn’t being paid enough for my time. They initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands. 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