to the branch and its core business. Meet the Challenges of People-Based Marketing Measurement. In our survey, 78% of respondents reported that improving sales skills was their bank’s primary strategy for growth. In Harmony Bank's case the board of directors was made up of business leaders from within the community, including a 40-year-old law firm, a construction company and an accounting firm. And it doesn’t hurt if you provide an incentive to your current customer in addition to the prospect. As technology becomes more robust and customer-buying habits shift, banks and credit unions must constantly be looking for areas of innovation and ways to meet the demands of a 21st-century … Due to huge volumes of spam submissions, and issues with email providers like Gmail, Yahoo, AOL, Hotmail, Outlook and others blocking our newsletters, we no longer allow subscriptions from these providers. These changes will help these banks to improve profitability in the long-run. You may be hesitant to go through the rigmarole of … Everyone should be properly trained in their position. Banks and credit unions might have even more data than Amazon. One of the best ways to do this is to remember to include an offer with any cross-sell or upsell message. This should be through email, direct mail, statement messaging, SMS texts and as part of the online and mobile banking platforms. 2017-2019 | The Financial Brand - Ideas and Insights for Financial Marketers, Intelligent CRM for Financial Institutions, Hereâs What Your Institution Can Do to Plan for the Future, 74% Surveyed Experienced Double-Digit Growth in Digital Banking Adoption, Why Video Banking is Thriving & Whatâs Next, Accelerate Customer Usage of All Your Digital Banking Capabilities, How Checking Can Generate 68% More Loan Volume, How to Survive and Thrive in 2021 and Beyond, Digital Strategy Lessons from Other Industries, How Pineapples Are Helping Financial Institutions Attract Gen Z. To succeed in cross-selling services to customers, a bank or credit union needs to keep the conversation going. Banks have various means which they increase their profit base. This article was originally published on August 29, 2016. 6% of U.S. total banks closed following the financial crisis, and it is projected that 20% of all branches will close by 2020. Here are seven relatively easy techniques to do just that. Modern and innovatively designed branches will drive customer engagement and is the key to branch long-term success. Increasing footfall and conversions in-branch . This continuous reinforcement of your cross-sell mission allows your team to be focused on what’s important. 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Remind your customers continuously that you know who they are, understand their needs, are looking out for them and that you are willing to reward them for their loyalty. Everyone should be properly trained in their position. Many institutions face strong economic headwinds sailing into 2021, but there are measures you can take to weather the storm. With improved efficiency using significantly smaller footprints, some organizations may actually increase smart-branch locations in the near-term, offering an expanding array of personal banking services within each unit. The best programs don’t stop there, but include tools for the customer to take advantage of the offer. How Banks Can Increase In-Branch Sales. 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