Before you start your pitch: Have your media kit ready. From the brand side I always look for: As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. I hope you'll stick around on this journey to the 'blissful balance'! For example, if you know this brand does an annual holiday campaign and you can reach one of their target demographics, then say that. Getting relevant backlinks.Backlinks from sites in your niche will boost your rankings and help people discover your site. 1. Crafting a pitch for live delivery is different than sending an email even though both are essential for earning a blog income with sponsored material.. Are you terrified to pitch a brand in person? This is pretty obvious, but start by making a list of everyone you want to work with. While you have to start somewhere, you also have to be realistic … all reflect you, your brand and what you have to offer. Tell the brand how you specifically are going to drive different results for them. The three Rs are a good starting point for making sure that you include all the biz details that a brand is looking for. 1. Click here for instructions on how to enable JavaScript in your browser. If you’ve had any partnerships in the past, then list up to two of your most relevant jobs. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. She also runs and hosts Hootsuite's social media podcast, Hootcast. 1. If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. We’ve created a short playbook that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand. If you’re anything like me, it’s hard to catch brand specific posts. In one page, include all the information a brand might want to know about your blog, and the value it delivers. This includes things ranging from (but not limited to): An eye-catching bio, something that tells them about you and what kind of content you create. Your “show and sell” marketing pitch should run between one and two minutes. In a previous trip to Hispanicize Event (a national conference for Latino trendsetters), I participated in a session on how to pitch to brands, where brand representatives available for questions. Trusted by employees at 800+ of the Fortune 1000. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. Wrap it up with one or two sentences and say thank you! Personally, I … A simple guide on how to pitch brands. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Brand Email Pitch Closing: 7. Think for a few seconds about what a commercial does. If you haven’t worked with anyone yet, simply pitch them an idea. What To Do When Pitching Yourself. If you can pique enough interest to get someone to open your email, you’ve won half the battle. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Think for a few seconds about what a commercial does. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. And it’s true. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Please don’t be afraid to recognize and ask for your value as a blogger! What is a sell sheet, you ask? Maintain the relationship even when you’re not pitching. You don’t want to overwhelm your reader with too many hyperlinks—the chances of someone clicking through to an external link are slim anyways. In order to make contact, you need a … Pink theme by Restored 316. When pitching for brand collaborations, you’re showing businesses what you have to offer them. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. If you … It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). I really do think that a partnership would be very beneficial to the ABC brand and I know my readers would really enjoy learning more about your product. Having your content go viral will quickly incr… When looking … I'm Christina. Visit the store in person to make your pitch. Schedule posts, engage with influencers, and measure the success of your efforts. How To Actually Write A Cold Email / Pitch Email. So, how do you do pitch a brand collaboration that is different? If you’ve sent lots of brand pitches and haven’t seen results, then it’s time to change your approach. How to Pitch a Brand. I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. With social media influencers, the proof is in the pudding. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. Brand pitching! Show Genuine Interest on Social Media. Use these 8 tips for a perfect brand pitch, How to Balance Blogging with Your Full-Time Job, Interview with Lauren Fowler, RDN + Blogger, Pumpkin Spice Sticky Bun Fudge {Paleo + Vegan!}. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … 2. How To Pitch A Brand Collaboration: The 9 Steps To Take Before Sending Any Emails. Research. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Your “show and sell” marketing pitch should run between one and two minutes. Think of it as your blog’s resume. Emily is a Senior Copywriter at Hootsuite. When a brand reaches out to you, you still have to pitch your value and your rate. You should frame your idea in a way that clearly states the benefit to the brand. Should include your name and who you are. Politely respond so they know you saw them reaching out, and they know to no longer reach out to you about this opportunity. Honestly, it’s a lot more daunting than it sounds! Bonus: Unlock our free, customizable pitch template to successfully reach out to brands and lock down the influencer partnership of your dreams. Take a look at the brand's social media to see what influencers they currently work with. Exactly what it sounds like. Research and preparation are the difference between a brand response and a … Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. Know Who You Want To Work With . As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. You'll get the best results when you really know the brand you're hoping to work with. See if they share a mutual interest in your blog, website, or social channels before you send a “pitch”. Check out the Thriving on Youtube course! That’s why you have to show them that you’re well-versed in the business side of being an influencer. Introduce yourself. If you are looking for a long term relationship, it is important to build a genuine … Learn how to pitch a brand in person at blog conferences, meet ups, and even on video calls! Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. I was usually in around 7 AM and would often not leave until 7 PM. Get expert social media advice delivered straight to your inbox. This is very similar to the curator pitch, at least, in that, you’re asking for … Click here to start filling out the template in Google Docs. It focuses on selling a product in a blink of time. Pro tip: Include a small, genuine compliment. Here is everything you need for your killer pitch to the brands you love: Research the brand. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … Your media kit doesn’t need to be a 30 page dissertation of the million reasons you’re amazing. If you have a blog, you’ve probably already pitched brands with a blog post. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. Engage and interact with them. Increase your chances of getting a reply now. Think of your signoff as your pitch’s call-to-action: what are you hoping to get your reader to do next? After you work with a brand, don’t ghost on them like a bad boyfriend. Now that you’ve shown that you’re a business-minded, results-driven influencer, you’re much more likely to receive a response and get the conversation going. I use two … "But if … Your email address will not be published. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). Hey! From your subject line to your sign off, every word needs to be given thought. Most emails go unread. "We get bombarded with e-mails and don't have time to open them and click onto a website," says Kimberly Kissam. All that’s left to do is a thorough edit of your email and SEND. Brands might be wary of working with influencers because of cautionary tales of fake followers and low return on investment. The first step when reaching out to anyone via email is to do all the necessary setup to make sure the email gets delivered. It focuses on … Should it be a formal or informal pitch? This is a brand and credentials story. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. © 2021 Hootsuite Inc. All Rights Reserved. Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. This is pretty obvious, but start by making a list of everyone you want to work with. There’s many ways you can close your email but I like to close my email with a question that requires more than a yes or no answer because it invites the brand to engage in your conversation. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … Getting traffic. 1. It not only shows you’re experienced, but it proves that other brands have trusted you in the past. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. Any successful sales pitch can benefit from telling the story of your brand and product. If you’re really interested in a brand, follow them on Facebook, Instagram, Pinterest and Twitter. You have to follow-up on every pitch. I share recipes for 'real life' that are always simple and delicious, with a mix of healthy and indulgent. You want to be clear and explicit on why you are reaching out. From Pitch to Close The Pitch. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. Include the brand name, the contact name and your initial date of contact. It grabs your […] Bloggers asked a multitude of questions. 2. Have a sell sheet. Pitching a brand as a new influencer Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. Use bit.ly to track all your links. Sending these brand collaboration sample emails is a sure-fire way to fail. We will talk about follow-up later on. Show that’s there’s a reason you’re reaching out and that you’ve done your homework. Unlock our free, customizable pitch template, Name the influencer or brand (or industry of brand if you don’t have permission), Give a one-liner on how you worked with them, Share success metrics, revenue accrued, or other outcomes. First of all, make sure to choose the right brand. With social media influencers, the proof is in the pudding. And when you do this effectively, you will create a stronger connection between you and your buyers. Think of it this way–no brand is going to be upset about the possibility to … You need to appeal to both the heart and the mind, have them see and feel the value it will bring. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. Know Who You Want To Work With . I suggest starting a Google Docs Spreadsheet to keep tabs on your potential partnerships. Pitch the Story to the Right Place. Make your influencer marketing activities easier with Hootsuite. Any successful sales pitch can benefit from telling the story of your brand and product. You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together. And why do you want to work with them (it has to be something more than just you needing to make money)? Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. Blog posts. The Expert Opinion Pitch! Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. Whoever you’re sending this to doesn’t have a lot of time. Regardless of whether you’re cold pitching or you’ve been introduced through someone else, you should aim to set up a call or in-person meet up. If you haven’t worked with a major brand then citing a partnership—even with a friend or personal contact—can help showcase your experience. Pro tip: Use a business email address. Let the brand know how much you love their product(s) and how you know your audience will too. It’s hard to get taken seriously without one. Stats that show you’re the real deal. From Pitch to Close The Pitch. Pitching is about listening and tapping into the sense of imagination. This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. How To Actually Write A Cold Email / Pitch Email. It's a one-page brochure … Add in your stats, previous work (even better if you can add in testimonials from brands you've worked with in the past too), a summary of your content, as well as your reader demographic, engagement information and of course your global following. Close your email with a question that requires an answer. But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencer’s interests. Make sure your email doesn’t end up in Spam. After you work with a brand, don’t ghost on them like a bad boyfriend. Choose the right brand to work with. Your email should really only include a link to one thing: your social media profile. In this video I give you some insight in to how I pitch a brand so that you can do the same. I created an Excel spreadsheet where I inputted each brand. What do you admire about the brand? Pitching is about listening and tapping into the sense of imagination. Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. Pitching a home run social media marketing campaign or idea for 2021 0 0 7 minutes read Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Try it free today. #2 Focus on “What’s in it For The Brand.” I worked in an ad agency. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. The authority – the trusted source of knowledge. Maintain the relationship even when you’re not pitching. To show you’re a real influencer with a legitimate following, include these stats in your pitch: Brands want to know that you understand what’s involved in a partnership. Now, let’s get started and learn how you can write the best email pitch for your brand. And when you do this effectively, you will create a stronger connection between you and your buyers. It focuses on selling a product in a blink of time. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. Be specific (but brief) about what you’d like to accomplish in that meeting. Don't forget to add on your rate card too. If you can’t show that you’re credible, nobody is going to want to work with you. It’s important to give the brand you’re pitching an idea of the types of projects you’ve done. I created an Excel spreadsheet where I inputted each brand. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … It grabs your […] Trusted you in the past, then list up to two of your as... And credibility pitch deck they share a mutual interest in your niche will boost your rankings and help people your! The contact name and who you are reaching out to you, your and!, let ’ s hard to catch brand specific posts the information a brand might to... 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